- Designing Effective Web Sites
- Create Your Own Web Site
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- Marketing on the Internet
- Executive Briefing - E-Commerce
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Designing/Implementing an Effective Web Site
Two 2-Hour Sessions
Designed to assist business owners and managers plan and create a web site that is effective and consistent with revenue model objectives.
Topics include:
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- Get your business solidly connected to the Internet
- Discover ways to increase revenue through E-Commerce (revenue models)
- Determine what goes on your web site (SWOT analysis)
- Organize your information for easy navigation
- Make your web site Customer Centric
- Learn what to avoid when designing a web site
- Plan and design your web site for promotion on the Internet (how to get found)
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Create Your Own Web Site Using EZ-Net Tools
Four 3-Hour Sessions
Designed to assist business owners and managers develop and manage their own E-Commerce web site using the EZ-Net Tools and your web browser. During this course, participants will have 24/7 access to the web site they are creating from any computer anywhere via a browser such as MS Explorer.
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- All four sessions have a work book for the session
- You will work hands on at a computer on the Internet designing, creating and promoting your own web site
- You will have your own web site space for 30 days on the Internet starting with Session 2. You will be able to work on this site in class and on your own time from any computer that has Internet access via either Explorer or Firefox
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Topics include:
Session 1: Plan It
A brief overview of the Internet and exposure to some good and bad web sites kick off this session. Come prepared to develop a site plan for your business web site. Group and individual hands on activities will support conceptualizing, planning and writing for a web site, so that you will be ready to go into action creating your web site during Session 2 and Session 3.
Session 2 and Session 3
We'll put you on the Internet and show you how you can use your browser (Explorer or Netscape) to build and maintain a fast, effective web site in six hours or less. Using your plan developed in Session 1, we'll walk you through a series of web site creation and management tools that will put YOU in charge of your business on the Internet. Participants will have their own web site available to them 24/7 for 30 days from Session 2.
Session 4
Now that you've planned your site and created it on the Internet, how will your customers find you? We'll show you the secrets of the Search Engines—how they work and how you can make them work for you. We'll demonstrate other tricks of the trade, from email lists, newsletters, newsgroups, link trading and traditional marketing for your web site. You will learn how to best launch your web site and keep it visible to your customers.
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Marketing on the Internet
3-Hour Session
Designed to assist business owners and managers learn how to promote and manage the company web site as an effective marketing tool. Learn how to be "found" by the Search Engines as you think like a customer to develop key words and phrases, page descriptions and other ways to improve Search Engine position.
Topics include:
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- Understanding how customers "find" your site
- How Search Engines work
- How to develop and use key words and phrases
- How to use Internet based marketing tools
- How to use traditional (non Internet) marketing to promote your web site
- Measure, manage and improve your web site for success
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Executive Briefing – E-Commerce
3-Hour Session
Designed to assist business owners and managers make web site decisions by looking at:
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- Trends of E-Commerce as an alternative way of conducting business
- E-Commerce costs and benefits
- Tips to get the biggest bang for your buck with an E-Commerce site
- How involved should I be with the design and operation of my company web site?
- Marketing, advertising, and promoting my company web site
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